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THE BEST OF CONTEST NEWS-LETTER

The Contest News-Letter is one of the most widely-subscribed and read contest newsletter.  This book reproduces articles from back issues that are timely and of most interest to persons who are new to contesting, or have not had access to the Newsletter. 

In the FOREWORD, the author, Ron Playle wrote:

" In October, 1975, Roger Tyndall sent me a sample copy of the first issue of CONTEST NEWS-LETTER (C-N-L). Since I was a publisher and distributor of books on contests and sweepstakes, Roger solicited my comments and suggestions on his new publication.

" I enthusiastically replied that I thought it was very well done I wrote him that I especially liked his concept of including stories and articles on contests and sweepstakes, such as his interview with the contest Judging agency of Marden-Kane, the first installment of which was in the first issue. I was impressed that he would take the time and make the effort to fly to New York to interview a contest judging agency. To me this represented something out of the ordinary from the "run-of-the-mill newsletter. I had seen many contest and sweepstakes publications come and go over the years, but few of them could match C-N-L.

" From that modest beginning (starting with zero subscribers), Roger Tyndall and his wife Carolyn have built up a satisfied subscriber list in the hundreds of thousands 1 They now have the most widely subscribed to and read contest newsletter ever! In doing so, they not only kept the promises they made in that first newsletter, they have improved upon them. 

"Stories about the Tyndalls and their newsletter have appeared in such nationwide publications as The Wall Street Journal, Woman's Day, Family Circle, Changing Times, MoCall's, Sylvia Porter's syndicated column and many others. Yet the enormous size their publication has attained has not caused them to outgrow their original concepts. By "farming out" to specialized companies their time-consuming tasks of printing and mailing, maintaining subscriptions and mailing lists, etc., they are able to keep for themselves the job of writing and editing C-N-L, answering individual reader s questions (if a self-addressed, stamped envelope is enclosed) and many other things that pertain to the day-by-day operation. You can even reach them by telephone to answer your question or tell them about your big win! They pay close attention to the needs of each subscriber and generally operate their business as if they had only a few subscribers, instead of thousands.

" I can imagine how large the Tyndall's monthly telephone bill must be
When a question arises pertaining to a contest or sweepstakes, such as
clarifying a rule or some other aspect pertaining to the conduct of a contest or sweepstakes, Roger gets on the phone and makes calls until he locates the person with the answers, whether it be a sponsor, judging agency public relations firm, or anyone else.

" The purpose of this book is to put together within one cover the best of Contest News-Letter." Over the last five years a wealth of information has appeared in C-N-L. Each issue contains complete information on rules on all contests and sweepstakes currently in progress.. .many of which you probably would not know about otherwise. Equally as important, however, are the stories and articles about contesting. They include stories that are reprinted from the nation's press and trade journals, stories about winner's secrets," interviews with independent contest judging agencies, news from happy readers about big prizes they've won, including when and how many entries they submitted, winning entries in limerick and statement contests, answers to subscribers' questions if they would be of wide interest, tips and suggestions about specific contests, articles from contributing writers...even answers to puzzles and other contests if the official rules don't forbid such "outside help."

" As the editor of "The Best of Contest News-Letter," I had the enjoyable task of selecting the articles from back issues that I deem to be timely and of most interest to those persons who are new to or have not had access to C-N-L.

" A note on how this book was put together: To start with, I am reproducing the first page of issue number 1, which dealt with the objectives of the newsletter. The rest of the articles and stories are not necessarily in the sequence they originally appeared in. On some of the  articles, I have identified which issue of C-N-L it originated from, especially if it was pertinent to the article being reprinted. However, on most of the articles, no attempt was made to identify the issue it appeared in as it was not important to the story."

--- Ron Playle

#4120 ...........................................................................................
RM30.40 (US$8)

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#4120

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