HOW TO WRITE PROFITABLE
This publication has been
written to assist the mail order beginner and the established
mail order dealer to write profitable classified ads.
There are two major elements in making ads profitable:
Keeping the cost of the
ad to a minimum,
Getting the most
returns from each ad.
We recommend classified advertising as
the very first method to be used by the mail order beginner.
Although there are some cases where direct mail, or space ads,
or even co-op mailings, would make more sense, these cases are
the exception. Classified ads are the easiest and the best to
Why do we recommend classified ads so highly? Experience has
dollar-for-dollar, classified ads produce more profit than any
other mail order technique or medium.
To use classified advertising effectively, you have to
peculiarities - the strong and weak points - inherent in these
little "business getters". There are some things you can
accomplish very profitably through classified ads. There are
also some things that just don't work! Display ads are
designed to stop the reader. Because they can show and
describe what you are selling, they can be used to get
fair-sized cash orders. But classified ads...brief and without
illustrations...should not be expected to produce cash orders,
with a few exceptions.
You can use classified ads to get low cost inquiries, and then
convert those inquiries into sales by means of follow-up
literature. You can get a LOT of inquiries by using "blind
ads"...but most of the time these inquiries are of poorer
Qualified, or partially qualified, ads will produce fewer but
better inquiries. While your inquiries will be less, the
number of sales generally will be greater. Your profit will be
greater as it costs less to make each sale. There is no reason
to send your literature to those who are not interested, and
this is what happens when "blind" ads are used....you will
receive more inquiries ... and fewer sales with "blinds". But,
if you expect classified ads to bring cash orders of a dollar
or more, you are almost sure to be disappointed.
Remember that most people read classified ads because they are
looking for something. This means you can afford to be
specific in the wording of your offer.
Before you write a classified ad, decide what kind of people
will be interested in your product, what those people want in
a product like yours, and what your best selling points are.
Then select the publications whose editorial content you feel
is of the kind that should interest the same people who would
be interested in your product. Form a mental picture of your
prospects, keeping this picture in mind when you write the ad.
Order today and start making
money from your classified ads.
by mail or fax, please copy, print, fax or mail this Order
Please read the
How To Order INSTRUCTIONS before ordering.
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