This New Third Edition, $19.95. 240 pages, 8-1/2 x 11, 16-page
color section. Hundreds of photos and illustrations to inform and
instruct a total system for all phases of mechanical art
preparation. A reviewer says: "A necessary book for anyone who
prepares camera-ready copy. The 16-page chapter on color process
pasteup is worth the price of the book."
Since it was first introduced in 1975, Complete Guide to Pasteup has
received high praise from the printing industry as well as the
educational field. Many graphic arts instructors have selected
Complete Guide to Pasteup as the text for teaching the preparation
of camera-ready copy.
This third edition contains more ideas, lips and methods as well as
a new expanded chapter on Tints, Tones, Duotones and Pasteup for
The first introduction of
systematic production pasteup.
Based on years of practical
experience in color and black and while copy preparation.
Designed to keep pasteup as
simple as it is functional.
...from typesetting, art techniques, form preparation,
publications...to preparation of complicated pasteup... here's a
book that clearly demonstrates techniques designed to get jobs truly
camera-ready, with important savings in time and money. The most
exhaustive, comprehensive treatment ever published a complete
course in one oversized volume.
In 27 well-written chapters, this book outlines 20 basic steps of
pasteup preparation... selling forth the author's own ingenious
system for pasteup. It discusses composition, headlines and body
type, spacing, copyfitting and preparation of color pasteup for
reflective separation on the laser scanner. It describes the tools
of the trade and expertise in using them, shows the differences
essential for successful application of pasteup in a wide range of
situations and processes.
WHAT OTHERS SAY
What others have said about Walter B.
Graham's second edition of Complete Guide to Pasteup. And now the
third edition is even better!
"An amazing book in that it actually captures the in-person
helpfulness and perceptive guidance of the author's own
highly-respected nationwide Pasteup Workshops."
"I purchased your book... and quite frankly, I could hardly put it
down, once I opened the covers! This is no small compliment, for, as
a student of Visual Communications, I have hungrily devoured vast
amounts of Graphic Arts literature. Nowhere, in any of my training
and exposure to varied media techniques, have I found one single
book that encompassed the whole field of Graphics so well! The
detailed procedures are explained so expertly, in language that is
fully comprehensive to the beginner as well as the professional who
wishes to update his or her
"I found Walter Graham's book the most useful book I've found on the
subject. In fact, it's the only one I've seen so far that comes
close to providing an all-around working knowledge of the subject.
I've recommended it to several people in the pasteup department
"Just finished reading your Complete Guide to Pasteup, and I'm
hooked! It's the first mechanical system that made any sense to me."
"We have recently purchased your book. We find it very informative
and easy to understand. The system is a good one and should be
implemented throughout the field."
"Permit me to add to the many compliments you've no doubt received
for authoring the best book I've every read on Pasteup. I just
finished reading it and am a total convert to your... system for
"As an instructor in the second year program in Advertising Art. and
a veteran of many years in the field of advertising, I truly
appreciate your excellent book, Complete Guide to Pasteup. (It
contains) many exciting... and practical ideas you have captured in
your rich and varied years of experience."
"Your book... is without doubt, the most helpful and useful
publication ever published in the field. I have found it to be a
goldmine of information with the added bonus of readability."
My satisfaction is guaranteed or my
money back within 30 days.
TABLE OF CONTENTS:
Hourly Costs for Pasteup Preparation
Basic Steps of Pasteup Preparation
Pasteup - A Total System - Planning - Base Sheets - Grids
Color-Coded Centering Rule - Pica System
The Board System for Pasteup
Pin Register Pasteup Preparation
Composition, Headlines and Body Type, Spacing, Copyfitting
Proofreading - Proofreader's Marks
Tools of the Pasteup Trade
Sticking Proofs to the Base Sheet
Ruling, Tapes, Borders and Corners
Cropping and Proportion
Pasteup for halftones
Culling Boards, Sharp Knives and Trimmers
Graphic While, Graphic Black and Techniques
Overlays, Tints and Tones
Line Prints and Proofing
The Offset Press, Gripper and Bleed
Imposition - Work and Turn, Tumble
and Back - Pin
Register Copy Board
Tints, Tones, Duotones and Color Process Pasteup
Layout and Clip Art Files
Six Hundred Classified Job Printing Ideas for Graphic Artists
Storage and handling
Glossary of Terms - More than 600 terms - many illustrated
240 pages, 8-1/2" x 11", paperback.
order by mail or fax, please copy, print, fax or mail this Order
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[ ] Please rush my copy of the
Third Edition of COMPLETE GUIDE TO PASTEUP for only $19.95 plus
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