This New Third Edition, $19.95. 240 pages, 8-1/2 x 11, 16-page color section. Hundreds of photos and illustrations to inform and instruct a total system for all phases of mechanical art preparation. A reviewer says: "A necessary book for anyone who prepares camera-ready copy. The 16-page chapter on color process pasteup is worth the price of the book."

Since it was first introduced in 1975, Complete Guide to Pasteup has received high praise from the printing industry as well as the educational field. Many graphic arts instructors have selected Complete Guide to Pasteup as the text for teaching the preparation of camera-ready copy.

This third edition contains more ideas, lips and methods as well as a new expanded chapter on Tints, Tones, Duotones and Pasteup for Color Process.

SOUNDLY PRACTICAL

• The first introduction of systematic production pasteup.

• Based on years of practical experience in color and black and while copy preparation.

• Designed to keep pasteup as simple as it is functional.

...from typesetting, art techniques, form preparation, publications...to preparation of complicated pasteup... here's a book that clearly demonstrates techniques designed to get jobs truly camera-ready, with important savings in time and money. The most exhaustive, comprehensive treatment ever published— a complete course in one oversized volume.

In 27 well-written chapters, this book outlines 20 basic steps of pasteup preparation... selling forth the author's own ingenious system for pasteup. It discusses composition, headlines and body type, spacing, copyfitting and preparation of color pasteup for reflective separation on the laser scanner. It describes the tools of the trade and expertise in using them, shows the differences essential for successful application of pasteup in a wide range of situations and processes.

WHAT OTHERS SAY

What others have said about Walter B. Graham's second edition of Complete Guide to Pasteup. And now the third edition is even better!

"An amazing book in that it actually captures the in-person helpfulness and perceptive guidance of the author's own highly-respected nationwide Pasteup Workshops."

"I purchased your book... and quite frankly, I could hardly put it down, once I opened the covers! This is no small compliment, for, as a student of Visual Communications, I have hungrily devoured vast amounts of Graphic Arts literature. Nowhere, in any of my training and exposure to varied media techniques, have I found one single book that encompassed the whole field of Graphics so well! The detailed procedures are explained so expertly, in language that is fully comprehensive to the beginner as well as the professional who wishes to update his or her
knowledge."

"I found Walter Graham's book the most useful book I've found on the subject. In fact, it's the only one I've seen so far that comes close to providing an all-around working knowledge of the subject. I've recommended it to several people in the pasteup department where I
work."

"Just finished reading your Complete Guide to Pasteup, and I'm hooked! It's the first mechanical system that made any sense to me."

"We have recently purchased your book. We find it very informative and easy to understand. The system is a good one and should be implemented throughout the field."

"Permit me to add to the many compliments you've no doubt received for authoring the best book I've every read on Pasteup. I just finished reading it and am a total convert to your... system for such work."

"As an instructor in the second year program in Advertising Art. and a veteran of many years in the field of advertising, I truly appreciate your excellent book, Complete Guide to Pasteup. (It contains) many exciting... and practical ideas you have captured in your rich and varied years of experience."

"Your book... is without doubt, the most helpful and useful publication ever published in the field. I have found it to be a goldmine of information with the added bonus of readability."

GUARANTEE

My satisfaction is guaranteed or my money back within 30 days.

TABLE OF CONTENTS:

Hourly Costs for Pasteup Preparation
Basic Steps of Pasteup Preparation
Pasteup - A Total System - Planning - Base Sheets - Grids
Color-Coded Centering Rule - Pica System
The Board System for Pasteup
Pin Register Pasteup Preparation
Manuscript Preparation
Composition, Headlines and Body Type, Spacing, Copyfitting
Proofreading - Proofreader's Marks
Tools of the Pasteup Trade
Sticking Proofs to the Base Sheet
Ruling, Tapes, Borders and Corners
Cropping and Proportion
Pasteup for halftones
Culling Boards, Sharp Knives and Trimmers
Correction Pasteup
Graphic While, Graphic Black and Techniques
Overlays, Tints and Tones
Line Prints and Proofing
The Offset Press, Gripper and Bleed

Imposition - Work and Turn, Tumble and Back - Pin

Register Copy Board
Newspaper Pasteup
Tints, Tones, Duotones and Color Process Pasteup
Layout and Clip Art Files
Six Hundred Classified Job Printing Ideas for Graphic Artists
Storage and handling
Glossary of Terms - More than 600 terms - many illustrated
Index

240 pages, 8-1/2" x 11", paperback.

#1797 .......................................................... RM75.81 (US$19.95)

 

 

 

 

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