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HOW TO STEAL A MILLION $ FREE PUBLICITY

Publicity is information with news value which you issue to the press and broadcast media to gain public attention and support for your cause.

Publicity takes many forms. Your publicity may involve a product or service, a person, a "staged" event or natural happening, a company or industry activity.

In order for it to be effective, it must conform to your objectives, fit within your allotted budget and be of potential interest to the media to have news value.

And finally to have the desired effect on the public.

There are many ways to get free publicity - some well-known, some interesting, others unusual - and these are covered in detail by the author in this book.

Nationally prominent advertising and public relations executive, Harry Barber, gives it to you straight in "How To Steal A Million $ In Free Publicity".

Barber started his advertising career with Young & Rubicam where he worked on Hunt Foods, Union Oil, Capitol Records, Goodyear Tire, and other national accounts. Later, he established his own advertising agency in San Marino, California, servicing industrial and financial clients.

For fifteen years he served as a Senior Vice President of Communications or advertising consultant to major corporations. His account activity experience includes film financing, mutual funds, commodities, bio-chemicals, epoxy resins, food, electronics, aviation, automotive, petroleum, political, land development, and industrial equipment marketing.

In the past, Barber has developed national advertising, public relations and publicity events in cooperation with screen and television personalities, Project Hope, The Breakfast Club, U.S. Astronauts, and USAC racing, to name but a few.

However, the most rewarding aspect of his work has been the elevation of relatively unknown individuals and corporations to a position of national prominence in the marketplace as a direct result of his efforts.

Among others, he is the recipient of national awards from the Wall Street
Journal and the American Safety Razor Corporation.

In this revealing book, Barber shows you in detailed, step by step procedures, how you too can steal a million $ in free publicity. As one observer put it, "Barber has it all together with a timely and comprehensive publicity manual that has the solid ring of authority."

How To Steal A Million $ In Free Publicity is the ideal reference guide for the corporate owner, busy corporate executives, and individuals in all walks of life. Anyone who needs or wants free publicity.

If you are not getting FREE publicity for yourself or your business, you are spending too much money on advertising and wasting your financial resources. After reading this book, you will never want to waste your money on advertising again and instead go for free publicity.

More Info...

#1798 .......................................................... RM57.00 (US$15.00)

 

 

 


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OK..... Send my copy of "HOW TO STEAL A MILLION $ FREE PUBLICITY" at once. I understand that I have a full thirty days to examine my book and may return it for an unconditional refund if I'm not completely satisfied.

Enclosed is RM57.00 + RM19.00 postage & handling (US$15 + US$5 P&H) for delivery by Surface Mail. Total: RM68.40 (US$18.00).

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#1798

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