Finally, the secrets of
money-making coupons are revealed! Start your own business today. Be
your own boss in the highly profitable field of . . .
By Van Gogh. Here's an exciting
inflation-fighting business that anyone anywhere with limited capital
can start. A service business in hot demand all year round, even in a
This manual shows how you too can start
a profitable discount coupons service in your area. As an entrepreneur
or as part of your retail operation. The same valuable information may
cost you at least $600 if you join a coupon distributorship or
Topic includes how to start,
prospecting, how to sell, collect orders, sample agreement, pricing,
printing, making direct mailings and designing coupons.
Also included are valuable samples of
exclusive coupon designs with permission for you to copy and reprint
as your own.
Millions of coupons are used yearly by
big and small firms. Cash in now before others beat you to the big
profits. This is the only book of its kind. Start small and grow big.
A Copyright License giving you the
legal right to reprint and sell this fine book in your country is
available for an additional
A Translation License is also available
for US$12,000.00. Details with order.
Coupon advertising is target marketing
of the most effective kind. The coupons will reach the targeted
consumers quickly and effectively, something which newspaper ads
cannot deliver since they are not only expensive but will be forgotten
once the newspaper is discarded the next day.
Merchants will want your service
you can prepare and distribute the
coupons much cheaper than them. If they do the work themselves, it
will cost them at least 20 cents or more per coupon. If you do for
them, the cost is reduced to a dramatic 3½ cents each. The
difference of 16½ cents per coupon is a lot of savings because
coupons are distributed by the thousands or tens of thousands.
Your coupons service can generate
new and increased business for them. There is no better or cheaper
way to bring in new customers.
They save on advertising and sales
promotion costs. Local merchants can enjoy greater success with
coupons promotion than newspaper ads even a local edition
They save on handling charges since
the coupons will be redeemed directly by consumers.
They get guaranteed exclusivity.
This means that in each mailing or distribution, only one of a
kind businesses are included: for example a supermarket, one hair
saloon, one restaurant, one lounge bar, one car care center, and
As you can see, it is mainly the cost
factor that is preventing local merchants from issuing their own
discount coupons. Your price is the vital competitive edge of your
service, with quality and creative designs being equal. Local
merchants not only make money but also saves a bundle in planning and
distribution if they use your services.
Each year, millions of coupons are
issued by business firms and companies, big and small. You probably
are familiar with the coupons issued by manufacturers of food and
household products, and your local retailers.
The aim of this manual is to show you
how you too can get a share of the huge profits to be made in the
discount coupons business. The idea is to let you start your own
discount coupons business to service the needs of local merchants or
shops and consumers.
This manual would also be useful to the
business owner or marketer who wants to design, prepare or issue his
own discount coupons for his sales promotion needs. Doing it yourself
will invariably save you a tidy sum of fees charged by the
advertising, sales promotion or public relations agency.
INFLATION AND DISCOUNT COUPONS
Inflation is here to stay. You know it.
The merchant knows it. And so do the consumers. Inflation,
unemployment and the recession have made many consumers eager users of
Over the years, market research firms
like Dun and Bradstreet have consistently reported steady increases in
the use of coupons by consumers. There are an estimated 100 billion
coupons in circulation in the United States today.
The discount coupons business is a
consumer-oriented inflation-fighting service. It is widely needed in
all towns. In demand all year round. It thrives whenever there is
inflation or an economic recession.
Consumers are attracted to it because
they can save money. A few dollars saved each time a consumer shops at
a participating store can add up to hundreds or thousands of dollars
at the end of the year! The benefits are obvious when he or she buy
from shops with fixed retail prices like the supermarket, department
store, and restaurants, to name a few.
Merchants like discount coupons because
it is a proven way of attracting new customers to their shops.
Consumers are more willing to try new products or services or brands
when they are offered discount coupons. The percentage of coupons
redeemed by non-regular users of a branded product or service varies
from product category to category. With cigarettes at the top with a
redemption rate of around 80 percent. The next product where consumers
are eager to try out a first time is under the category of toiletries
with a redemption rate of around 65 percent. This is followed closely
by food, cleaners, soaps and cosmetics.
Without discount cards or coupons, many
businesses would find it difficult to grow and expand. Consumers too
would have difficulty in making ends meet.
Every year, all shops lose some of their customers for a variety of
reasons. To replace their lost customers, they do market research,
advertising and sales promotions, spending big sums of money. More
important, to achieve real growth, they must regularly seek out and
establish new customers. It is a continual process. And your discount
coupons service must be designed to meet these needs.
Discount coupons can be distributed
either nationally or locally. Big companies have huge advertising and
sales promotion budgets. So they can afford to launch national
campaigns for their branded products or services. They also have a
well established distribution network of retailers and state
distributors to help in the handling of their coupons. When their
coupons are redeemed by consumers, these retailers or agents are paid
a handling fee of about 5 to 20 cents, depending on the nature of the
Being new in the discount coupons
business, you would be hard put to compete with the established
advertising or sales promotion agencies. Your resources are limited.
You cannot realistically hope to achieve the same level of earnings as
the large companies.
There are, however, two ways you can
meet or beat the well established firms. The first is to use direct
mail marketing techniques to solicit orders and distribute coupons on
either the national or local level. The second way is to concentrate
on local sales in your own town, city or state.
COOPERATIVE DISCOUNT COUPONS
The co-op program is ideal for the
small business operation. Here you will concentrate on servicing the
coupon needs of local business firms. Market surveys have shown that
localized distribution of coupons, whether by direct mail or door to
door methods is not only practical but also highly profitable.
Local retailers or merchants get most of their customers from people
living in a ten-mile radius around them. A fast food restaurant, for
example, would have as much as ninety five percent of its customers
from a eight-mile radius, with about seventy percent of them living or
working within a two-mile radius. A supermarket, finance company, real
estate agent or hairdressing salon will also have most of the
customers within the ten-mile radius.
This means that it is good enough for
your coupons to be distributed to the people within the hot zone. If
the retailers budget is limited, then the coupons will be distributed
to prospect within the two-mile radius. With a little more money, they
can be given to those in the three to five-mile radius. For a full
campaign, the mailing would extend to the ten-mile radius. There is no
point in sending the coupons to those living outside the ten-mile
radius. Very few would want to travel the long distance to save a few
dollars. Unless your promotion offers them an opportunity to save a
substantial amount. Like the sale of high cost products such as
furniture sets, electric appliances, electronic equipment, and
furnishings and fittings.
A co-op discount coupons mailing consists of six to twenty merchants coupons sent to the targeted
area. The minimum order for your coupons should be at least 10,000.
Anything less than this would not be profitable for you. It is better
to have each merchant order 10,000 coupons to allow for easy
distribution. If one merchant orders 8,000 coupons, another 10,000 and
another 15,000, can you imagine how hard it is for you to distribute
them in one single mailing?
There are exceptions to the above
10,000 rule. In the ease of small merchants such as the grocery store,
hair salon, furniture store, mini market, barber, finance company or
restaurant serving a small community of 20,000 population, the minimum
order can be set at 1, 000 or 5,000. Whichever quantity you allow,
make sure that the coupons in each mailing or distribution are for the
Your all-inclusive price for preparing
and distributing the coupons is around $360.00 for a coupon size 4 x
2.6 It will be higher if the coupon size is bigger, or when more than
one colors are used. At $360.00, the merchant will agree that it is
cheaper than newspaper or magazine advertising. Best of all, coupon
advertising is target marketing of the most effective kind. The
coupons will reach the targeted consumers quickly and effectively,
something which newspaper ads cannot deliver since they are not only
expensive but will be forgotten once the newspaper is discarded the
Start your own business today and make
money! This book reveals everything and show you exactly how. Order
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