THIS BOOK REVEALS HOW TO:

• Choose a Bestselling Subject

• Typeset and Layout Your Own Manuscript

• Design Persuasive Advertising Copy

• Publish Your Book Economically

• Determine the Best Retail Price for Maximum Profits

• Market Your Book by Mail

• And much, more!

• BONUS: Fast Start in the Mail Order Book Business.

Everything you need to know about writing a book, publishing it, and making money through selling it for the biggest profits. Have loads of fun start your own business! 

Fantastic value. Great book! By Lon Choate and Al Galasso.

There are many, many people who want to write a book, publish it themselves, and realize a profit or some recognition from their endeavors. Those same people also want a part time mail order business. This book addresses both subjects.

There are probably several reasons why you would want to self-publish. Perhaps you have not been able to get published through regular channels. Maybe you simply want artistic or editorial control. Or, you could be a do-it-yourselfer. The primary reason, however, seems to be . . . MONEY. Writing and selling a book, especially a how-to book, is the easiest way to get into a part-time business using the mail as the vehicle to distribute your product. Mail Order affords everyone the opportunity of having a business without a large overhead and without leaving home.

Publishing a book can and will be a major change in your life. Being able to say, "When I published MY book", will most assuredly get attention. Contrast that to, "I am thinking about writing a book". Actually putting words on paper and having them printed for the world to see says something about you. It tells the world, here is a person of action, a person who has something to say.

This book is specifically written for the person who wants a guide to Write, Self-Publish, Market the book, AND at the same time, do it on a shoestring. The entire process can be done on a budget of a few hundred dollars initially. There are three phases to this book. Phase one is getting an idea, organizing the ideas, and putting it on paper . . . WRITE. Phase two is about organizing the writing, along with the graphics and getting the printed page out and bound . . . SELF-PUBLISH. Phase three is selling and marketing the book using the cheapest means possible, Mail Order . . . MAIL FOR A FORTUNE!

One thing successful people have in common is the ability to set and achieve goals. Set a goal of reading this book in one week. Write that goal on a piece of paper and post it somewhere where you will see it daily. Midway through the week, review that goal. If you have met it, great. That is a plus for you. If you haven't, keep reading. It is important to set and meet goals. Without them, you will not know where you have been, or where you are going.

Keep this concept in mind. Publish your book the way several successful publishers do. Do it Backwards. Get a catchy idea or subject, a grabber title, design the book ad (full page to 1" ad), and then write the book. That is just another way of saying to yourself, is there a market for this book?

TABLE OF CONTENTS

Introduction . . . 3

WRITE Idea and Creative phase . . . 4
Before you write . . . 5
Where to find material and get ideas . . . 6
How to write a "Bestseller" . . . 7
How to organize the book . . .  8
Editing the material . . . 8
Word processing . . . 8
Rules and Regulations . . . 9
Numbers you need . . . 10
Summary . . . 12

SELF-PUBLISH Production Phase . . . 13
Why Self-Publish . . . 14
Designing your publication . . . 15
Covers . . . 16
Page layout . . . 16
Heading and Body . . . 16
Illustrations and Graphics . . . 18
Reduction . . . . 19
Types of Print . . . 20
Font and family of type . . . 21
Editing . . .  22
Choosing a printer . . . 23
Camera Ready . . . 24
Equipment needed . . . 25
Binding, Publishing for pennies. . . 25
Summary . . . 26

MAIL FOR A FORTUNE Publication and Marketing phase . . . 27
Two dozen ideas for marketing . . . 28
What really sells a book . . . 31
Why Mail Order . . . 31
Your Mail Order Business . . . 32
Elements of a full page ad . . . 34
Rules of Mail Order . . . 36
Ten steps to a Mail Order Business . . . 36
Business aspects . . . 37
Summary and Recommendations . . . 39

Bibliography . . . 40
Glossary . . . 41
FAST START IN THE MAIL ORDER BOOK BUSINESS . . . 43
How to Perfect Bind your book . . . 48

Before you read any other book on how to write and self-publish, read this one first. Simple and easy to understand. And the price is great, too!

Big 8x11" book. Publishers West, 1984, Second Printing. Weight approx. 120 gm. net.

 

 

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