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HOW TO
WRITE AND DESIGN MONEY-MAKING RESPONSE ADVERTISEMENTS
By Galen Stilson.
A high-powered book,
teaching you the how-to's of writing advertisements that
pulls in bigger and better orders. Learn to grab the
reader's attention, keep his interest, kindle his desire to
buy, and inspire him to the action of purchasing your
product.
With a little effort,
you'll begin writing and designing ads that will "knock the
response socks off" the ads you're currently using. You'll
eliminate response-killing mistakes ... and replace them
with proven response-building techniques. Once you finish
reading this guide, you'll know how to create ads that
capture attention, spark interest, build desire, and
generate ACTION in the form of an order.
Discover the secrets of
creating a winning headline, potent copy, powerful offer,
eye-appealing graphics and action-commanding order coupon.
Learn how to use eye-directional devices, involvement
devices, color, and unbalanced design. Plus, much more. Ad
creation trade secrets from basic concepts to sophisticated
techniques. Recommended for: mail marketers who use space
ads and who wants big response and profit improvement.
#1743
... RM64.60 (US$17.00) postpaid
HOW TO
WRITE A GOOD ADVERTISEMENT: A SHORT COURSE IN COPYWRITING
 A must book for any prospective
advertiser or direct mail operator.
220 pages of understandable,
applicable, copywriting gospel.
By Vic Schwab, top industry
expert.
#6160
.............................................................
RM95.00 (US$25.00) postpaid
HOW TO
WRITE A MAIL ORDER ADVERTISEMENT
By Van Gogh. How to write
order-pulling mail order
ads. Step-by-step approach starting with the basics of
advertising.
Easy instructions guide you
on how to write attention-grabbing headlines and persuasive
copy. Learn how to design the ad layout, artwork and coupon.
and test. Plenty of tips on dealing with the ad agency,
making evaluations and sample follow-up sales literatures. A
streamlined course.
A Copyright
License giving you the legal right to reprint and sell this
fine book in your country is available for an additional
US$25. A Translation License is also available for US$25.
Details with order.
#EB500
..............................................................
RM57.00 (US$15.00)
MAIL ORDER
DEALERS ADVERTISING RATE MANUAL
 The best-selling manual for both
classified and display advertisers. Over 100 pages of
magazines/newspapers that are suitable for mail order
selling and their
abbreviated rate cards.
An invaluable reference that
will help you organize your ad campaign, select the best
advertising buys, and reach your targeted market. This
edition has been totally revised to give you the latest
information on thousands of publications.
More Info.
#905
................... RM64.60 (US$17.00) postpaid
HOW TO
START YOUR OWN PROFITABLE ADVERTISING AGENCY
 An Advertising agency is an ideal
business for you if you have ambition and not much money. Of
course, if you have a little money you can keep it because
you don't need to invest in any inventory or expensive
equipment in your advertising agency!
. . . Up until now very
few people have realized that you can start an advertising
agency with less money than any other type of mail order or
retail business. You need only a phone, a mailing address,
typewriter and pen. You can operate from your house. You
don't even need to personally see a client.
All in one
fat volume you will discover the inside secrets of how
profits are made in advertising... and Al will show you
exactly how he has survived in the Advertising business for
more than a quarter of a century.
Find out for
yourself how easy the advertising business really is you
will open your own business overnight. You will start by
getting discounts on all of your own advertising. You will
be making profits just by sending ads to publications for
clients. It won't cost your client a nickel more to deal
with you and you get your money from the publisher.
Until now no
one has revealed all of the things you need to know to start
your own small profitable Advertising Agency. Now, Al has
done it. He shows you what to do to get started. He shows
you how to keep getting business and making profits on the
business you get.
By Al Stern.
Big 8x11" book.
More Info.
Book #1794
...........................................................
US$15 (RM57)
HOW TO
WRITE PROFITABLE CLASSIFIED ADS
Learn the key elements of writing ads for your business.
#3611
..................... RM26.60 (US$7.00) postpaid
THE DO'S
AND DON'TS OF PROFITABLE MAIL ORDER ADS
Save money by following proven ad guidelines. Make
more $$.
#3612
..................... RM26.60 (US$7.00) postpaid
SECRETS OF
GETTING FREE ADVERTISING
There are hundreds of
ways...this reports shows some of the best. Get your share
of free ads.
#3409
..................... RM26.60 (US$7.00) postpaid
HOW AND
WHERE TO ADVERTISE
The basic guide to
advertising for beginners and old pros alike. This report
reviews the
fundamentals of advertising, then shows how to test an
advertising media, and how to multiply your results. Also
tells how to locate the best pulling publications for
virtually any product.
#3703
................... RM30.40 (US$8.00) postpaid
HOW TO
WRITE ORDER-PULLING ADS FOR YOUR OWN BUSINESS
Since sales are the most
important aspect of your business, and since sales begin
with some form of advertising, you must develop
effective advertising.
This detailed report tells you exactly how.
#3708
................... RM30.40 (US$8.00) postpaid
HOW TO
WRITE PROFITABLE CLASSIFIED ADS
 Excellent Premium!
This publication has been
written to assist the mail order beginner and the
established mail order dealer to write profitable classified
ads.
There are two major elements
in making ads profitable:
-
Keeping the cost of the
ad to a minimum,
-
Getting the most returns
from each ad.
This book shows you precisely
HOW to make your ads PROFITABLE!
Why do we recommend
classified ads so highly? Experience has shown that,
dollar-for-dollar, classified ads produce more profit than
any other mail order technique or medium.
To use classified
advertising effectively, you have to understand the
peculiarities - the strong and weak points - inherent in
these little "business getters". Everything revealed and
MORE in this amazing book.
More Info...
#1674
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RM30.40 (US$8.00) postpaid
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