You can save a tremendous amount of time and money by using the "Instant Clip-Art Book" to prepare your own circulars, sales letters, brochures, flyers, self-mailers, booklets, catalogs, etc.

This amazing book contains an assortment of professional line drawings, lettering, mailing permits, envelope teasers, reverses, slogans, headlines, logos, borders, and more! And it's so simple to use clip-art. Just clip and paste ... it's that easy!

Also included are easy-to-understand instructions on how to use clip-art and use it most effectively and inexpensively. You'll understand about the processes involved in printing and preparing artwork.

There's also a glossary of graphic art terms. 60 pages of dynamic clip-art for your use in bringing in more profits for your mail order business. 

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#0004 ............................................. RM38.00 (US$10.00) postpaid

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THE COMPLETE GUIDE TO PASTE UP

By Walter Graham. A professional graphic artist, instructor, and advertising expert of many years experience.

This comprehensive book was designed to assist the beginner as well as improve present layout people's expertise.

A soundly practical book that contains an introduction to systematic production paste up while keeping the entire process simple yet functional. Here's a book that clearly demonstrates techniques designed to get jobs truly 'camera ready.'

A complete course in 27 well organized chapters and 240 pages. After ordering this book you'll be able to professionally layout and paste up all your own work, saving enormous amounts of time and money. 

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#1797 .................................................................. RM75.81 (US$19.95)

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INSIDERS' PROFESSIONAL MAIL ORDER CLIP ART HANDBOOK

Now you can create your own professional looking artwork and typesetting layouts with "that professional look" for only a few pennies. This book is especially designed and laid out for the mail order operation, both small and large. You will have access to a large selection of valuable artwork at your fingertips.

You can save a tremendous amount of time and money by using this fantastic book to prepare your own circulars, sales letters, brochures, pamphlets, self-mailers, booklets, catalogs, direct mail pieces, flyers, envelopes, etc.

This amazing book contains an assortment of several hundred professional line drawings, reverses, slogans, headlines, logos, borders, illustrations, cartoons, ornaments, coupons, lettering, mailing permits, envelop teasers, and more! And it's so simple to use. Just clip and paste ... it's that easy! Every piece of art is beautifully printed in black on quality white paper on only one side of a page. This allows you to use every single piece without damaging any other art.

Also included are:

• Easy-to-understand instructions on how to use clip-art and use it most effectively and cheaply.

• You also learn about photo-offset printing

• How The Printing Process Works

• What Simple Tools Are Needed

• How To Create Professional Effects

• Do's And Don'ts of Preparing Copy For Your Printer

• Tints & Textures

• Screens & Half-Tones

• Art Type And How To Use It

• How To Proportionately Reduce Or Enlarge Your Copy

• Also a glossary of terms frequently used in the graphics art

• Plus, much more!

Remember, the repeated use of this handbook will save you a fortune and at the same time enhance your ads. The use of just one piece of clip-art may easily justify the cost of your purchase. You don't need to hire an expensive artist. You can do everything yourself, saving money and time, yet still creating a professional looking piece. 

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