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MAGICAL SEARCH ENGINE
SECRETS
Information on how to locate your
website at the TOP of the search engines!!! Congratulations! And
thanks again for your purchase! To achieve the greatest level of
success, it's important that you read the material presented a few
times and follow the suggested steps carefully. The small investment
will pay for itself many, many times over from the increased
traffic, exposure, and sales you will generate from these
techniques.
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Here are several tips that may speed
up the registration process. As you read this report, we are sure
you'll get thrilled about the additional traffic you will attract
using these techniques. I do not recommend that you use the
submission pages that do it all at once for you in one quick
submission.
These are fine tools if you have a
small home page on which you've spent maybe a day or two of time
developing. If you didn't spend much time on the page then why
should you spend much time on the submission process? I do however
recommend Easy Submit. There has been a lot of time and effort put
into this on-line submission program. Easy Submit is free to use and
it works. Stay away from the submission sites which say they can
submit your Web page to hundreds or even thousands of Search
engines. In many cases these are phony tactics to sell you something
or promote additional services or products. Before submitting to any
site, I suggest you look at them first and see what you think and
ask yourself a couple of important questions.
1) Who are these guys?
2) Are they looking to sell me something?
3) Would my Web page benefit by being here?
4) Are they using my email address for something other than my
listing?
Many of these submission services and
software companies place your email address in a database and sell
it to hundreds of others. The fact is, there are not hundreds of
search engines on the Net worth submitting to. In fact, there are
only a few that are worth your time and effort. If you use Easy
Submit you are submitting to the TOP search engines which most
people use on a day to day basis and this is where most of your
search engine traffic will come from.
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13 Power-Packed Tips For Using Search Engines To Build A Steady Flow
Of Traffic To Your Site
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Tip #1 What should your Web site "title" be to draw traffic? So many
Web site owners name their Web site titles poorly. Why name our Web
page title "Welcome To Advanced Business Systems"? Many search
engines list by "title" and in many cases is the only thing a
searcher ever sees. The name of your site has a tremendous effect on
the number of visitors your site receives from search engines. Let's
do a brief drill to see how this works. Let's say you are at a
search engine and you're looking for more information on reducing
your income taxes. Below you will see what an actual search
presented us using AltaVista. Look at the Web site "titles" and
"descriptions". Which one of these listings would you go to first?
1) NetBiz - Personal Business
Management System
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PRODIT International Inc. is proud to present its unique and simple.
PERSONAL BUSINESS MANAGEMENT SYSTEM. TM. FOR THE SELF-EMPLOYED, HOME
BASED, NETWORK...
2) Freebooter: Catalogue
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The Freebooter 'Underground Library' Catalogue. A selection of
Internationally sourced confidential programmes, reports and books
on a wide range of... Did you see the spelling error above? Do a
spell check before submitting...
3) I.F.M.'s - Secrets To Reducing
Your Income Taxes!
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How Would You Like To Know The
Secrets The Wealthy Use To Reduce Their Taxes?
This revealing report exposes how the rich get richer... Which one
did you choose?
Did you want to learn more about the
NetBiz - Personal Business Management System's home page?
Or how about Freebooter: Catalogue?
If you are like most people, you probably wanted to see I.F.M.'s -
Secrets To Reducing Your Income
Taxes! Many Web sites on the Internet have dull, boring names for
titles, like the first two titles above. But the title is THE most
important factor which determines if people come to your site or
not! Just because NetBiz was listed first, the title didn't convince
you to click on it did it?
When someone does a search on a
search engine, your title is often one of the ONLY things that
determines if that person is going to visit your site. If you want
high traffic coming from these search engines, then name your
site(s) with enticing, stimulating titles. Create titles that get
attention and "pull" them to your site. Here is a way you can do
this. Most people can't wait to hear a secret or have something
exposed to them. Check out the headlines of the many tabloids or
newspapers for instance. You won't find one issue that doesn't
mention someone's "secret" love affair or a scandal that has been
"exposed". These are the titles that get attention. Get the word
"secret" or one of these other keywords somehow into your Web site
and watch your search engine
traffic soar! Here are some other provoking words; these words call
attention to "letting you in on something" or "letting something out
of the bag". These are EXTREMELY powerful words. Insider
information! Revealed! Unveiled! Unconcealed! People love to be let
"in" on something, so offer some information to let them "in" on
something, and you'll produce a lot of interest and visitors to your
site from these search engines. Here are some examples that
illustrate this idea: Little known deductions that will save you
thousands (accountant) Pricing tricks
furniture companies use to jack up your bill and how to avoid them
(for a furniture dealer) What burglars fear most and hope you never
find learn (for a security company) Secrets your teenager may be
hiding and what to look out for (For concerned parents) How to win
in court (even when you are flat out GUILTY!) (For a lawyer)
Confidential information that your (teacher, accountant, doctor,
mechanic, etc.) is hiding from you. Crafty tips pro's use to find
the best real estate deals. (For a real estate agent) 5 revealing
signs your spouse is cheating on you. (For a marriage
counseling service) See how this works? Making your material
something that appears to be a "secret", something that is of
enormous interest to your target audience, will draw traffic like
crazy. This is a very powerful concept. Get this image implemented
in the title of your web page, and you'll have an almost cutting
edge that most Web site
owners will not at all see how to overcome.
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Tip #2 Don't Stop With Your Web Page Title
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Incorporate these ideas in all your corresponding emails. Why people
just have a link to their Web page in their signature file I will
never know. Why not add these enticing titles in your signature
file? Example of a bad signature on your email: Come visit my Web
site: http://www.whatever.com Example of a good signature on your
email: 5 revealing signs your spouse is cheating on you. Get the
facts: http://www.whatever.com Now when responding to an email or
sending an email to someone, you have also advertised your Web site.
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Tip #3 Useful tips on promoting your Web site
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The best way of promoting your new web site is to become active in
the internet community. Include your URL in all your documents,
advertisements, and in any other materials you use to interact with
your peers, friends, and customers. Locate appropriate web sites in
your area of interest and ask to include links to your information.
Almost all sites will do this for free, particularly if you agree to
list them at your site. Signature File: Include your Web site name
and URL to your signature file. So every time you post an e-mail or
a USENET newsgroup message, your URL will be available to everyone,
and perhaps they will check out the Web site. Guest Books: Whenever
you come across a Web site that has a guest book, SIGN IT! Many
variations of guest books exists, and many contain a field to add
your URL. Your URL will be seen by the Web site owner, but perhaps
the guest book could be seen by many other people if they could view
the book. Remember, the above are free promotions to your web site.
Keep in mind, thousands of new web surfers are coming on-line
monthly. At first, they most likely will not have a home page, but
they could bookmark your web site. In time, they will set up a home
page, and just maybe, your Web site will show up in their hot list
on their web site.
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Tip #4 Getting better positioning than your opposition even when
they have the same identical keywords.
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List your important keywords more than once on your site! Some of
the major search engines will rank your Web site based on the
relevancy of the keywords used in the search engine. For example, if
your site sells Ray Ban sunglasses and the words "Ray Ban" are
keywords listed on your page, your site will come up when a user
searches for "Ray Ban". And the same for a competitive Web site with
the same keywords. However, if you list Ray Ban not once but several
times throughout your page, your site is more "relevant" to the
search for the user and usually will get better positioning than the
site who has it listed less times than you. Another keyword that I
feel is the most important keyword is your business name. Many Web
site owners often forget about this keyword. Think about this for a
moment. Let's say you are new to the Internet and your provider
allows you to search the Net using AltaVista. You heard that AT&T
had a Web site, but you don't have a clue about the URL. While at
AltaVista you could type the keyword "AT&T" and guess what you will
find? That's right... AT&T's URL. Many of you have invested a great
deal of money in your name and your contacts know your name so why
not give them the opportunity to find you that way? Many Web
professionals list their relevant keywords as many times as they
possibly can throughout their site because of this very reason. You
can also achieve this by listing your relevant keywords several
times at the bottom of your web page, away from your main page,
tucked away and out of sight. Maybe you've seen this for yourself on
other Web sites. It may take a little longer for your page to load,
but the extra attention your site receives because of the higher
search engine positioning should outweigh the couple of seconds of
extra downloading that this causes.
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Tip #5 Another trick to get listed ahead of your competition
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Another thing that will help your listing come out ahead of your
competition (even if you have the same exact keywords) is by
beginning the "title" of your site with an "A" or a number. Some
search engines will alphabetize (by web page title) "ties" on
keyword listings. So a Web site titled "Amazing Beauty Tips" will
have a better listing position than a Web site titled "Wendy's
Cosmetic's Tips" when the same keywords are on both pages. Try to
figure out a way to name your site starting with a number or "A" and
that will give you a difficult to overcome (and hard to detect for
the average Web site owner) competitive edge. Our research has also
determined that not all search engines take the same approach
regarding alphabetizing. Many don't consider single characters part
of a title or a keyword. Sites like AltaVista for instance will not
search on "Vitamin A" or "Computer". So therefore just because your
site is titled "A Wonderful Site" and you have the exact keywords as
"Victors Wonderful Site" doesn't mean your site will be listed
first. In fact, we have concluded that many search engine will list
you towards the bottom where the "W's" are and "Victors Web Page"
would be listed first. To get around this try naming your site
something like this "An A1 Wonderful Site". Get the idea? Also,
sites such as Scrub The Web take a whole new approach to
positioning. It doesn't matter what you name your Web page. The main
thing that matters at Scrub The Web is keywords, descriptions and
keyword phrasing. Many of you use keywords, but most fail to phrase
those keywords. For Example. Let's say you use these keywords:
antique, automobiles, cars, exotic This may look perfectly well by
most of you, but it is entirely wrong. Nowadays people are using the
power of these search engines and are searching by phrase. Let's say
someone searches for these keywords: antique automobiles If the
searcher is searching on "all" the words, the above site using
"antique, automobiles, cars, exotic" as keywords, would be listed
because it does contain "all" the words. But what if the searcher
were to search by phrase? You would not be listed in the search
results. How do you get around this? It's really quite simple. Think
about how you wish a searcher to find you. Think about how they will
find you. Then incorporate these keywords and keyword phrases in
your descriptions and keywords. This is what I would do for
keywords: antique automobiles exotic cars Did you notice I didn't
use commas (,)? Keyword phrases will not work with commas unless of
course the searcher uses them. I know you see sites say separate
your keywords by a comma. DON'T do it! Now using the above keywords
I will have a better chance of being seen whether a searcher uses
"all" the words, "any" of the words or even if they search by
"phrase" (which is becoming much more popular these days). Don't
stop with your keywords. Use this same technique when putting
together your description too.
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Tip #6 Proven techniques for selecting the most effective keywords
and how to arrange them.
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Generally, the more specific you can be, the better. On the other
hand, you don't want to use keywords that are too unique, because no
one will ever think to look for them. Use keywords that someone who
has never heard of you, but who would be interested in what you
offer, is likely to search for. Many search engines limit your
description to around 25 words. So your description needs to be
crammed with suitable keywords. The more keywords, and the more
strictly they describe your Web site, the more highly targeted
traffic you're going to harvest. Your keywords are crucial, and in
most cases you only get one chance with each search engine. Here's a
very effective technique that uses brainstorming, essence and
competitive research to develop a powerful list of keywords. Make a
list of at least 50 words that describe your Web page. Just put down
the first things that come to mind, until you have 50. Don't spend a
lot of time fussing about how pertinent they are. Just do a little
brainstorming and keep writing until you have 50. Now, remove all
the words that appear in the name of your site. (Your listing will
include these anyway). Take the top 20 remaining keywords and
prioritize them, with the most important first. Now, get on-line and
to a major Internet search engine. MetaCrawler
(http://metacrawler.cs.washington.edu/), which is a multi search
engine, is a good place to start. I would next try then Lycos
(http://www.lycos.com), Open Text (http://www.opentext.com/), HotBot
(http://www.hotbot.com/) and WebCrawler
(http://webcrawler.com/WebCrawler/WebQuery.html) another
multi-search engine. Try searching for each of the 20 words and keep
track of how many listings you get for each one. Look at the
listings you get back for each search, perhaps follow a few links,
and see how the sites compare to your Web site. This will give you a
good idea of what your competitors are doing, and how they're
listing their Web sites. While there take a look at the source. See
what their "META" (more on this later) tag consists of. See what
keywords they are using here if any. Next, start searching for
combinations of keywords and keyword phrases. Try combining the
first two on your list. Try other combinations based on the numbers
you got back for each individual word. Try each of your first few
words combined with other words on your list. You'll probably
discover some combinations that will give you more of an "exclusive"
listing combinations that only return a few (or no) other listings.
If you find certain combinations that (1) would likely be searched
for by your prospects and (2) don't return very many other listings
-- then make note of these. These we will call "commanding
combinations". You may want to change the priority of your keywords
based on what you find. So go ahead and re-prioritize your 20 top
keywords. Now, you'll need to create several versions of your
description. First, try and create a description using all 20
keywords. If you discovered any "commanding combinations" make sure
that those words occur NEXT to each other in the description. Now,
limit your description to 40 words total, using as many of your
keywords as possible. Next, create a description that's limited to
25 words. Use as many of your highest priority keywords and phrases
as possible. Finally, develop a 10-word description using your
highest priority keywords. You now have several versions of your
site description. It's a good idea to type them into a text file and
have it available when going on-line to submit your listings. Then
you can just cut and paste text into each Internet search engine's
submission form. You'll want to do the same with the name of your
site and your URL. The reason you've developed several versions of
your description is that different directories have different limits
on the length of descriptions. Some permit unlimited descriptions,
and others limit to just 15-25 words.
Also, there are other places and
methods on the Internet for you to promote your Web site, so some of
your descriptions can be used in other ways, such as for classified
advertising. You can also use one of the descriptions you've
developed on the top of your home page. Remember that the Internet
search engines are out there looking for your page and you need a
way to let them know how to describe it.
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Tip #7 A powerful way to get your listing seen by potential
customers, even if they're not looking for you.
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Here's where it pays to be artistic. The trick is to get your
listing displayed to the appropriate people, not necessarily in the
appropriate categories. Because the majority of people use search
engines by searching for particular terms (rather than clicking
through the categories like Yahoo), it's important to arrange
keywords that will get your listing displayed to your potential
customers when they search for subjects that interest them. Let's
illustrate this concept with an example. Suppose you're selling
lakefront vacation homes. Your natural tendency would be to use
keywords such as "lake", "lakefront", "real estate", "homes",
"vacation", etc. And those will work, as long as your prospect goes
on the Web with the intention of looking for lakefront real estate.
But this strategy will miss a lot of
very well qualified prospects -- people who are in the market for
your product but don't think about looking for it on the Web. What
if instead of, or in addition to the "lakefront" and "real estate"
keywords, you used words such as "fishing", "water skiing",
"sailing", and "swimming" in your description? Do you see the
difference? Yes, these keywords will put your listing in front of a
lot of unqualified people, but it doesn't matter. What matters is,
you'll catch those people who are interested in what you have but
who would have never searched for it.
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Tip #8 A little-used way to get multiple listings for your site in
the same search engine
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One of the STUPIDEST things I see are those idiots who use the same
Title, Description and Keywords for multiple listings. What is going
through their tiny little heads? What benefit will they achieve by
doing this? NOT ONE DAMN THING! These people should use different
information for each listing. This way more people will find them in
the search engines. Well you can't cure stupidity I guess... What if
you just can't get your keywords down to 25? Or what if you want to
appeal to several different audiences with different sets of
keywords? Or what if you want to use the techniques described in tip
#4? Many search engines will not let you list the same site more
than once or twice, particularly within the same category. So how do
you get around this constraint? It's easy. For each listing, use a
different URL. Have several different versions of your "home page",
each with their own URL and "site name." You could use
"index1.html", "index2.html" and so on. Packing each one of these
with your powerful keywords. Some search engines limit your listing
by your email address as well as your URL. Beware of this and get
around it. Ask your provider what possible email addresses you have.
This is known as aliases. Just ask your provider if they are
assigning you an aliases. Let's look again at our lakefront
property. We'll call it "Another Site at Hidden Shores." You could
create a page titled "A Fishing Site at Hidden Shores", another one
titled "Another Skiing Site at Hidden Shores", "Another Sailing Site
at Hidden Shores" and so on. Each of these pages will have it's own
unique URL and name, and if you're not too obvious about it, you can
get a separate listing from most search engines (complete with
different keywords) for each page. And if you're lucky you can use a
separate email address for each one of them. This can dramatically
increase your exposure. (HINT, HINT, did you notice I titled each
page starting with the letter A?). Now that you have all these sites
(which is really the same one), it's time to head on over to Easy
Submit! and get them listed. When using Easy Submit!, you can enter
all the information you want, start submitting to the search engines
and then return to the form page where you originally entered the
site. Now you only have to change the URL and maybe a couple of
keywords and possibly the title and description and you are now on
your way all over again. Now submit this other URLs and return to do
another. See how this all works? And you thought you only had one or
two pages to submit...:) UPDATE!! I recently discovered another way
to submit your same URL to multiple search engines. I really thought
about not releasing this information, but.... Let's take this
example: http://www.yourdomain.com/directory?1234 Now try this:
http://www.yourdomain.com/directory?1234 I believe most search
engines would not recognize that this is the same URL. I am
currently testing this and so far it seems to work. Try it on your
site. Type out your URL and add the question mark and some other
data in your browser's location window and you will see that you
will indeed go to your site without any difficulties. It actually
works the same. I use 1234 so I can monitor how many times I have
submitted the same URL to each search engine. You will notice that I
am using a subdirectory here (/directory).
The reason I am using a subdirectory
is to help fool the search engines. Many pages these days are
created dynamically. What I mean by this is that some sites give
away free pages and use a technique similar to the above URL to
produce a client's page. Most of these are MLM type sites. They
produce different pages using the same URL using a different client
ID#. The ID# is usually something like this "?6y543i". Get the idea?
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Tip #9 Another powerful technique to get prospects to "click
through" to your site
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Another method you can use to distinguish yourself from the rest is
by appealing to your audience's interest. People surfing the web are
curious by nature, and if you can arouse their curiosity, they'll
take a look. Use words and phrases that tell enough to raise
curiosity, but not enough to satisfy it. In our lakefront real
estate example, you could have a listing like this: Amazing Hidden
Shores - Are they really skiing in the nude?
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Fishing, sailing, picture taking and
swimming will never be the same! It is one thrilling experience
after another here at Hidden Shores... That would get all your
keywords in there, plus it arouses curiosity and makes your listing
stand out. Chances are, nobody else is going to have anything about
skiing in the nude. And it's something that many people won't be
able to resist.
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Tip #10 The top ten requested search terms
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Here are the top ten requested search terms on Yahoo!: 1) sex 2)
chat 3) xxx 4) playboy 5) Netscape software 6) nude 7) porno 8)
games 9) porn 10) weather You will notice the majority of these
search words are sexual in nature and just goes to show you what
people are looking for.
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Tip #11 How to create a powerful "pipeline" that pumps traffic to
your site
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People don't go on the Web to be sold to, they go for information.
Many surfers are hesitant to click on a site that they feel is just
one big commercial. However, people are very willing to look at
sites that they feel match their interests. So, the trick is to
create a lot of highly informative, non-promotional "mini-sites"
that will appeal to your target market. They don't have to be
extensive -- a page or two will usually do.
And on each page, you can have a link
(preferably a "banner") to your commercial pages. Then submit them
with Easy Submit! As seen in tip #5, you can submit a separate
listing for each "mini-site" you create. And because these are
non-promotional content sites, you have more options available to
you in the categories that you're able to list under. You can use
these "mini-sites" and their associated search engine listings to
appeal to several different target markets, and then "pipeline" all
these visitors to your main promotional site. The possibilities are
endless and very powerful.
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Tip #12 How to use the META tag to help secure best positioning in
AltaVista and other crawler based search engines.
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One of the best and most popular search engines, AltaVista (now
powering Yahoo), depends on a software program to search through web
pages and generate listings. AltaVista will find your pages and
index them on its own -- you don't get the opportunity to tell it
about your site. AltaVista indexes all the words in your document,
and uses the first few words as a description of the page. However,
you can use an HTML tag, called the META tag, to specify how you
want your page described and indexed. This tag is used when you
create your web pages. Here's how it works. The META tags needs to
be included in the HEAD section of your page, between the and tags.
On your page, include the following two META tag statements.
Example: The first statement will specify the description that
AltaVista uses for your listing. The second statement will enable
you to add keywords (which may not otherwise be present on the page)
to the index. This is also a good opportunity to insert keyword
combinations. We have also found that keywords work better without
commas although I have no concrete evidence of this as of yet. May
we suggest you create two (index.html & index1.html) to test this
out on your own. Remember to keep close tabs on your hit results and
let us know what you have found to be true. BIG TIP: If you have a
large Web page which has all your keywords and keyword phrases
within the content of your Web page, I would NOT include the META
tag keywords="". Why? Because these crawlers do one of two things.
They either index your entire Web page or they simply use the
keyword META tag for the keywords. In many cases your text within
your Web page has all the keywords necessary to make it work. I
would however use the META tag description="". This way you can
control the description on the search engine. **CAUTION** Some
Search Engines who index using the META tag will not use the
keywords in your META reference if you duplicate them several times.
I would recommend you not duplicate these keywords more than 5
times. I might also mention that some search engines also limit your
description to 25 words or less so think before you create your META
tags. Also be careful of search engines that require you to put
"site.idx" in your root directory. One search engine that requires
this is Aliweb. Aliweb is not widely used so I would forget about
this one. I have tested Aliweb's "site.idx" and found it to
interfere with search engines such as AltaVista, HotBot and
InfoSeek. I'm not sure why, but I can tell you that in one directory
I had over 1,500 pages that were index by AltaVista and after
installing "site.idx" I lost about 75% of the listings within one
month. I completed this "site.idx" exactly as outlined by Aliweb and
it did indeed get the sites listed there, but removed most of the
site from the other more powerful and used search engines. ANOTHER
WARNING: Make sure you put these META tags BEFORE any Java script.
Many of you are including these tags after Java script which really
confuses these crawlers. You don't want them to index you on your
Java script code do you?
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Tip #13 Five things you should NOT AT ALL do
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1) DON'T submit a listing before your page is up - your listing will
most positively be rejected, and it will take you that much longer
to get listed. I see people doing this all the time! Don't get ahead
of yourself. Take your time and do it right!
2) DON'T try to list in an
inappropriate category - this will also cause your listing to be
rejected. The categories are not that important, because most people
don't use them to find listings. So don't jeopardize your chances of
getting a listing by trying to get it in an inappropriate category.
3) DON'T have a confusing site name -
your site name should briefly describe your site and what people
will find there. If it's cryptic no one will bother clicking on it.
4) DON'T use clever, made-up words. No one will know to search for
them.
5) DON'T use the words "site", "Web", "Internet", "Web site" or
"Home page" in your listing. These words apply to ALL sites and are
a waste of the limited space you have to describe the unique aspects
of your site. Bonus Tip!
6) DON'T use single characters for keywords. Single characters such
as "B" or the number "1" most likely will be rejected and have no
relevancy anyway. Let's take a site which sells vitamins for
instance. They want to tell the world what vitamins they have
available and I don't blame them, but using keywords like "Vitamin
B" will be relevant to all sites having the word "Vitamin" in them.
Try using more specific keywords like "Vitamin B12".
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Other Ways to Promote Your Web site
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After submitting your Web site information to the search engines,
there are a few more things you can do to promote your site. They
include the following: Banner Advertising! Announce on your ISP's
Member Site List Post to Newsgroups Press Releases Submissions to
Cool Page of The Day Type Web sites E-mail to VIPs Special Interest
Groups Tell Everyone with whom you Communicate Use all regular forms
of Business Communications Reciprocal Links
to these can all be found below.
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Banner Advertising!
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Using banner advertising is a fantastic way to promote your Web
site. While there are many free banner exchange programs out there,
we feel the most important is LinkExchange. LinkExchange is the
web's largest advertising network. They are located at:
http://www.linkexchange.com/ Stay away from those smaller no-name
banner exchange sites. Banners that are slow loading will frustrate
people visiting your site. When you are really serious about
promoting your Web site and want to guarantee your site will be
visited, check out Scrub The Web. While Scrub The Web banner
advertising is not free, it is considered one of the most heavily
used sites by those searching for something on the World Wide Web
(http://www.mmgco.com/).
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Announce on your ISP's Member Site List
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Most Internet Service Providers (ISP) provide a list of their
members home pages. Some of these lists are simple. Others are
broken down into business, personal, and other categories. This is
free public relations and people do browse these lists. If for no
other reason, to see their own listing. If you can add a
description, by all means do so and spend as much care on it as you
did in submitting to the search engines.
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Post to Newsgroups
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Post an announcement on all relevant Usenet newsgroups. If your Web
site has regional information, post in the general newsgroup for
your region. If your site is oriented towards a special interest
area like hobbies, sports, travel, or any other of about 18,000
subject areas, search the newsgroups (see below for links) for those
where the readers would have an interest in your Web site. Review at
least fifty of the headers in the newsgroups and read some of the
articles to be sure it is an appropriate place to post your Web site
announcement. If necessary, you should tailor your message for each
specific newsgroup. All of the above assumes your Web site is
non-commercial. If your page is a commercial one, you should limit
your postings only to newsgroups which are designated for commercial
announcements. Remember, you are trying to build goodwill, not ill
will. You might do this gradually, posting only one or two messages
a day spaced a few days apart. If you start getting flames (irate
e-mail messages) you'll know you are doing something wrong, and
these messages will tell you exactly what that is. To avoid any
problems you should read the charter for the newsgroups which
describes its intended use. You can use the search engines to find
much more detailed information on posting to newsgroups and the sins
you should avoid.
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Press Releases
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Press releases should target either general interest or special
interest media. Your targets should include print, broadcast, and
Internet media. General interest media includes your local
newspaper, Time magazine, and some of your local radio and
television stations. Special interest media includes trade
publications and broadcast media that focuses on some niche area of
interest. The important thing to remember as you pursue this avenue,
is that your press release must be newsworthy, i.e...., news, if it
is going to be published and generate the traffic to your Web site
that you are seeking. You should also recognize that what's news to
one organization isn't necessarily news to another. You could get on
the radio. Does one of your local stations have a talk show that
covers computers? Perhaps there's a local talk show that's about
crafts and hobbies. Your Web site on model railroading might be an
appropriate subject to talk about when you call into the show. Hey,
you're doing a public service here. Don't be shy.
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Submissions to Cool Page of The Day/Week/Month Web sites
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If you can get your Web site listed as Cool Site of the Day or be
designated a Point Review Top 5% of the Net, you may have to start
worrying about the bandwidth policy of your ISP. Some of this
recognition has been known to load down a server, at least for a few
days, if not for the long term. If you are not familiar with these
web awards take a look at our header titled, Site of the
Day/Week/Month (link listed below). This type of special recognition
not only will generate traffic to your Web site, but it also makes
you feel really, really good. There's not a lot of high pay out
there for building an excellent Web site, so its a great reward to
get some well deserved recognition from your peers for your
efforts.
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Special Interest Groups
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You should notify all the other home pages dedicated to Model
Railroading that your Web site has arrived. They will probably want
to link to your page. If your Web site is all about Macintosh HTML
programming, you should probably look for Macintosh Web sites and
user groups (SIGs) and the same for HTML Web sites and SIGs and let
them know your Web site is out there. Generating links and word of
mouth advertising will expand your reach and bring in more traffic.
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Reciprocal Links
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Don't insist on reciprocal links. Don't say, "If you link to mine,
I'll link to yours." Not only is that selfish, it's rude and it
doesn't work. But do provide a reciprocal link to any and all Web
sites that link to yours, provided it's the kind of Web site with
which you want to be associated. Don't forget about free services
like Link Exchange. (http://www.linkexchange.com/)
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We hope you enjoyed reading "Magical
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site On The Internet For Almost No Cost Or Even FREE! and hope you
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of the majority that is promoted by governments is responsible for
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- Van Gogh
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