Finally, the secrets of money-making coupons are revealed! Start your own business today. Be your own boss in the highly profitable field of  . . .

By Van Gogh. Here's an exciting inflation-fighting business that anyone anywhere with limited capital can start. A service business in hot demand all year round, even in a recession.

This manual shows how you too can start a profitable discount coupons service in your area. As an entrepreneur or as part of your retail operation. The same valuable information may cost you at least $600 if you join a coupon distributorship or franchise.

Topic includes how to start, prospecting, how to sell, collect orders, sample agreement, pricing, printing, making direct mailings and designing coupons. 

Also included are valuable samples of exclusive coupon designs with permission for you to copy and reprint as your own.

Millions of coupons are used yearly by big and small firms. Cash in now before others beat you to the big profits. This is the only book of its kind. Start small and grow big.

A Copyright License giving you the legal right to reprint and sell this fine book in your country is available for an additional US$12,000.00.

A Translation License is also available for US$12,000.00. Details with order.

Coupon advertising is target marketing of the most effective kind. The coupons will reach the targeted consumers quickly and effectively, something which newspaper ads cannot deliver since they are not only expensive but will be forgotten once the newspaper is discarded the next day.

Merchants will want your service because:-

1. you can prepare and distribute the coupons much cheaper than them. If they do the work themselves, it will cost them at least 20 cents or more per coupon. If you do for them, the cost is reduced to a dramatic 3½ cents each. The difference of 16½ cents per coupon is a lot of savings because coupons are distributed by the thousands or tens of thousands.

2. Your coupons service can generate new and increased business for them. There is no better or cheaper way to bring in new customers.

3. They save on advertising and sales promotion costs. Local merchants can enjoy greater success with coupons promotion than newspaper ads even a local edition newspaper.

4. They save on handling charges since the coupons will be redeemed directly by consumers.

5. They get guaranteed exclusivity. This means that in each mailing or distribution, only one of a kind businesses are included: for example a supermarket, one hair saloon, one restaurant, one lounge bar, one car care center, and so on.

As you can see, it is mainly the cost factor that is preventing local merchants from issuing their own discount coupons. Your price is the vital competitive edge of your service, with quality and creative designs being equal. Local merchants not only make money but also saves a bundle in planning and distribution if they use your services.

Each year, millions of coupons are issued by business firms and companies, big and small. You probably are familiar with the coupons issued by manufacturers of food and household products, and your local retailers.

The aim of this manual is to show you how you too can get a share of the huge profits to be made in the discount coupons business. The idea is to let you start your own discount coupons business to service the needs of local merchants or shops and consumers.

This manual would also be useful to the business owner or marketer who wants to design, prepare or issue his own discount coupons for his sales promotion needs. Doing it yourself will invariably save you a tidy sum of fees charged by the advertising, sales promotion or public relations agency.

INFLATION AND DISCOUNT COUPONS

Inflation is here to stay. You know it. The merchant knows it. And so do the consumers. Inflation, unemployment and the recession have made many consumers eager users of discount coupons.

Over the years, market research firms like Dun and Bradstreet have consistently reported steady increases in the use of coupons by consumers. There are an estimated 100 billion coupons in circulation in the United States today.

The discount coupons business is a consumer-oriented inflation-fighting service. It is widely needed in all towns. In demand all year round. It thrives whenever there is inflation or an economic recession.

Consumers are attracted to it because they can save money. A few dollars saved each time a consumer shops at a participating store can add up to hundreds or thousands of dollars at the end of the year! The benefits are obvious when he or she buy from shops with fixed retail prices like the supermarket, department store, and restaurants, to name a few.

Merchants like discount coupons because it is a proven way of attracting new customers to their shops. Consumers are more willing to try new products or services or brands when they are offered discount coupons. The percentage of coupons redeemed by non-regular users of a branded product or service varies from product category to category. With cigarettes at the top with a redemption rate of around 80 percent. The next product where consumers are eager to try out a first time is under the category of toiletries with a redemption rate of around 65 percent. This is followed closely by food, cleaners, soaps and cosmetics.

Without discount cards or coupons, many businesses would find it difficult to grow and expand. Consumers too would have difficulty in making ends meet.
Every year, all shops lose some of their customers for a variety of reasons. To replace their ‘lost’ customers, they do market research, advertising and sales promotions, spending big sums of money. More important, to achieve real growth, they must regularly seek out and establish new customers. It is a continual process. And your discount coupons service must be designed to meet these needs.

NATIONAL CAMPAIGNS

Discount coupons can be distributed either nationally or locally. Big companies have huge advertising and sales promotion budgets. So they can afford to launch national campaigns for their branded products or services. They also have a well established distribution network of retailers and state distributors to help in the handling of their coupons. When their coupons are redeemed by consumers, these retailers or agents are paid a handling fee of about 5 to 20 cents, depending on the nature of the coupon.

Being new in the discount coupons business, you would be hard put to compete with the established advertising or sales promotion agencies. Your resources are limited. You cannot realistically hope to achieve the same level of earnings as the large companies.

There are, however, two ways you can meet or beat the well established firms. The first is to use direct mail marketing techniques to solicit orders and distribute coupons on either the national or local level. The second way is to concentrate on local sales in your own town, city or state.

COOPERATIVE DISCOUNT COUPONS

The co-op program is ideal for the small business operation. Here you will concentrate on servicing the coupon needs of local business firms. Market surveys have shown that localized distribution of coupons, whether by direct mail or door to door methods is not only practical but also highly profitable.
Local retailers or merchants get most of their customers from people living in a ten-mile radius around them. A fast food restaurant, for example, would have as much as ninety five percent of its customers from a eight-mile radius, with about seventy percent of them living or working within a two-mile radius. A supermarket, finance company, real estate agent or hairdressing salon will also have most of the customers within the ten-mile radius.

This means that it is good enough for your coupons to be distributed to the people within the hot zone. If the retailer’s budget is limited, then the coupons will be distributed to prospect within the two-mile radius. With a little more money, they can be given to those in the three to five-mile radius. For a full campaign, the mailing would extend to the ten-mile radius. There is no point in sending the coupons to those living outside the ten-mile radius. Very few would want to travel the long distance to save a few dollars. Unless your promotion offers them an opportunity to save a substantial amount. Like the sale of high cost products such as furniture sets, electric appliances, electronic equipment, and furnishings and fittings.
A co-op discount coupons mailing consists of six to twenty merchant’s coupons sent to the targeted area. The minimum order for your coupons should be at least 10,000. Anything less than this would not be profitable for you. It is better to have each merchant order 10,000 coupons to allow for easy distribution. If one merchant orders 8,000 coupons, another 10,000 and another 15,000, can you imagine how hard it is for you to distribute them in one single mailing?

There are exceptions to the above 10,000 rule. In the ease of small merchants such as the grocery store, hair salon, furniture store, mini market, barber, finance company or restaurant serving a small community of 20,000 population, the minimum order can be set at 1, 000 or 5,000. Whichever quantity you allow, make sure that the coupons in each mailing or distribution are for the same quantity.

Your all-inclusive price for preparing and distributing the coupons is around $360.00 for a coupon size 4 x 2.6” It will be higher if the coupon size is bigger, or when more than one colors are used. At $360.00, the merchant will agree that it is cheaper than newspaper or magazine advertising. Best of all, coupon advertising is target marketing of the most effective kind. The coupons will reach the targeted consumers quickly and effectively, something which newspaper ads cannot deliver since they are not only expensive but will be forgotten once the newspaper is discarded the next day.

Start your own business today and make money! This book reveals everything and show you exactly how. Order this book today.

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